WHO OWNS YOUR FAVORITE ORGANIC BRANDS?
As the $20 billion organic marketplace continues to expand, major corporations continue to take over many of the most familiar organic brands. Dr. Phil Howard, an Assistant Professor at Michigan State, has provided a new update on his popular chart "Who Owns Organic." Are you supporting corporations like Kraft, M&M, or Pepsi with what you thought was a purchase of your old familiar brand?
- View this chart to see acquisitions of the top selling organic brands: http://www.organicconsumers.org/organic/OrganicTop25Jul07.pdf
- View this chart to see the top selling INDEPENDENT organic brands here: http://www.organicconsumers.org/organic/OrganicIndJul07.pdf
To whit: I no longer purchase Horizon or Aurora organic products (Which includes Costco's Kirkland and Wild Oats dairy products. Damn!). White Wave tofu, Silk soymilk are sourced from Brazil and China and well...we've seen how well that's worked in pet food, so they're out for us too.